The Vital Body Story
Jennifer and Kelly have spent their lives helping people manage their pain. The met 15 years ago to collaborate on a project to develop an advanced school for massage therapists. Along with their teachers, Marc Donahue and Brian Johnson, both Advanced Rolfers®, they created a curriculum that focused on relationship anatomy, fascial manipulation and the physiology of touch, with the goal to elevate the industry and prove the incredible value of intelligent bodywork to change peoples lives.
Then, in 2010, they created Vital Body Therapy, a clinical spa reflecting their vision of bodywork as a necessity for a healthy life. Employing therapists with a background in injury specific treatment modalities and a shared vision for therapeutic bodywork, they created a thriving and beloved spa for their Santa Cruz community. Jennifer and Kelly, along with their team of therapists, have treated over 50,000 people in their clinic and can honestly say that they know what works and what doesn't for pain.
Their CBD product line was a natural extension of their core belief that movement, bodywork, and natural medicine, is the key to a healthy and pain free life. Through the thoughtful application of CBD and bodywork, thousands of clients have avoided surgery and staved off pharmaceutical drugs. This is a testament to the success and vision Jennifer and Kelly bring to the field of health and wellness. They remain inspired everyday by the overwhelming feedback from their staff and clients as to the power of CBD to decrease pain and inspire an active life.
Jennifer and Kelly's movement into the CBD space was quite different from many of the other companies selling CBD today. They did not have a background in retail, marketing, brand management or manufacturing. They started out like many others do - at home in the kitchen. Having spent 10 years formulating massage cream for their staff, the idea of creating CBD pain relief products didn't seem impossible. After developing the recipe, they had the distinct opportunity to try it in their spa and use the feedback of their massage therapists and clients to refine it to perfection.
Today, they straddle the demands of running a thriving spa with the overwhelming task of scaling of a CBD company. They have since moved from the kitchen to the garage and now produce and manufacture in a 5000sf facility. They continue to do everything with integrity, never willing to sacrafice efficacy for profit. They are grateful for their team of over 30 people who continue to serve each client and customer with love and respect.