The Vital Body Story

Treating people in pain for over 15 years.

Having built a spa that served clients in pain, Jennifer and Kelly were very aware of the absence of safe and natural alternatives to prescription pain medications. When the research started emerging that CBD was effective for many of the conditions their clients lived with, they wanted to explore its potential in their spa. 

Our Timeline

2005

Jennifer and Kelly partnered on a project to create the curriculum for an advanced school of integrated bodywork and massage. It was a match made in heaven - Kelly came with the vision and Jen came ready to execute the details.

2017

As the opioid crisis made headlines in the news, Jen and Kelly began formulating CBD massage cream as an alternative solution for pain management and rehabilitation. They stayed awake many nights, working away in the kitchen to craft the incredible formulas that make up the line today.

2019

The garage didn't last long and off they were into their first full production and distribution warehouse!

2021

Even though we hired our moms to help HAND(!!) label each product, we realized that all new packaging was needed.

2022

Our team of incredible women drive the vision of our sales and marketing while out team of producers maintains the consistent premier quality that our customers can count on.

2011

With a shared vision to bring intelligent, affordable massage to their community, they opened their first spa, Vital Body Therapy.

2015

They built and trained a team of expert bodyworkers and built a thriving and beloved spa in Santa Cruz, CA. With the support of their team, they have treated over 50,000 people.

2018

Feeling pretty proud to be moving from the kitchen into the garage. Oh, the good ol' days when life was simple.

2020

The first warehouse didn't last long either - moving into our second (much bigger) warehouse was alot of work! May the transformation begin...

2022

Despite her creative genious, Kelly quickly developed a love-hate relationship with pantones.

2005

Jennifer and Kelly partnered on a project to create the curriculum for an advanced school of integrated bodywork and massage. It was a match made in heaven - Kelly came with the vision and Jen came ready to execute the details.

2011

With a shared vision to bring intelligent, affordable massage to their community, they opened their first spa, Vital Body Therapy.

2015

They built and trained a team of expert bodyworkers and built a thriving and beloved spa in Santa Cruz, CA. With the support of their team, they have treated over 50,000 people.

2017

As the opioid crisis made headlines in the news, Jen and Kelly began formulating CBD massage cream as an alternative solution for pain management and rehabilitation. They stayed awake many nights, working away in the kitchen to craft the incredible formulas that make up the line today.

2018

Feeling pretty proud to be moving from the kitchen into the garage. Oh, the good ol' days when life was simple.

2019

The garage didn't last long and off they were into their first full production and distribution warehouse!

2020

The first warehouse didn't last long either - moving into our second (much bigger) warehouse was alot of work! May the transformation begin...

2021

Even though we hired our moms to help HAND(!!) label each product, we realized that all new packaging was needed.

2022

Despite her creative genious, Kelly quickly developed a love-hate relationship with pantones.

2022

Our team of incredible women drive the vision of our sales and marketing while out team of producers maintains the consistent premier quality that our customers can count on.

How Vital Body stands out

Jennifer and Kelly's movement into the CBD space was quite different from many of the other companies selling CBD today. They did not have a background in retail, marketing, brand management, or manufacturing. All they had was their knowledge of the body, experience in the treatment room and a passion for great massage cream. 

Ingredients Matter

It wouldn’t be fair to write about Vital Body without speaking to their obsession with ingredients. Having spent 10 years formulating cream for their staff, they put a huge emphasis on the quality and purity of each ingredient. Turmeric, arnica, ginger, dandelion, comfrey, and many other herbs were carefully chosen to enhance the power of the CBD. Quality oils like apricot, prickly pear, rosehip, and coconut oils combine to create something deeply nourishing for everyday use. 

Beyond the medicinal value of each ingredient is the vision behind the EO blends. After all, Vital Body is known for its signature aromas. Each product has a unique aromatic flavor meant to give you a sensory experience that uplifts and relaxes. The goal is to leave each person feeling inspired, at ease, and reminded of one’s own inner vitality.

People over Profit

Jennifer and Kelly have spent their lives helping their clients restore movement and manage pain naturally. Vital Body CBD products are meant to inspire an active and healthy life.

Live Vital. Live Free.

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Vital Body products are made by massage therapists with over 20 years of experience in treating people with pain.

Natural Hemp Pain Relief

Solar Infused Herbal Oil

THC free products